- Over a third of most inspirational figures are female
- Hard work and integrity top admired leadership attributes for young people
The Inspiration Index is published to coincide with the launch of UK Youth's latest programme Starbucks Youth Action which supports young people to carry out a project benefitting their community. The research crowd-sourced nominations for inspirational figures from more than 1,000 16-24 year olds, rating them for inspirational qualities and leadership characteristics, such as: integrity, effort, judgement and having a positive impact on society.
The young people's responses demonstrated, a perhaps reassuring, respect for their elders with 89% of under-25-year-olds surveyed saying they admire the achievements of the over-40s over those of their own age group.
Positively among the top 25 role models, over a third (37%) are women. Ellen DeGeneres, Dame Judi Dench, JK Rowling and Rebecca Adlington all rank highly, with respondents acknowledging their hard work, dedication and genuine approach.
Rebecca Adlington, the only under-25 year old nominated in the survey (ranked 24th out of 100), commented on the findings:
"It's exciting to see so many successful women viewed as inspirational to the youth of today. It's also interesting that our younger generation chose these women as role models, above more popular names - it shows how highly they value hard work and genuine personalities. These are all high achieving women who have shown commitment to working hard to reach their goals, whilst continually learning and developing their trade to build and maintain a career."
The poll shows the characteristics most revered in a leader are hard work and being results-driven e.g. Richard Branson (91%); being genuine, e.g. Mo Farah (92%) and acting with integrity, e.g. Nelson Mandela (88%).
"The success of Starbucks Youth Action projects demonstrates that young people can make a vital contribution to society and gain valuable leadership skills. They learn how to pitch their ideas, manage a project and handle a budget while they turn their ideas into reality. We're incredibly proud of the young people and projects we've supported so far, and looking forward to seeing this year's applicants achieve their aim. " Charlotte Hill, Chief Executive UK Youth
Simon Redfern, Communications Director at Starbucks said:
"Our future leaders see hard work, integrity and commitment as the most admirable characteristics in inspiring figures and it seems for millennials, actions speak louder than words. With half of our UK workforce aged under 25 years, we know this generation has a lot to offer.
"Starbucks Youth Action celebrates young people, their creativity and desire to contribute to their communities. Now in its fourth year and reaching more young people than ever before, we're looking forward to working with 10,000 young people who will directly benefit from this year's programme."