Building Relationships Through The Beautiful Game


A youth club in West London received a surprise visit on Tuesday night when Jamal Edwards arrived to meet the young people involved in recording a video for his TV channel SBTV.


The club, Sands End Youth Club, were funded through Starbucks Youth Action and UK Youth to deliver an incredible project that aims to address the concerns of young people within the community. By bringing together young people through football and inviting local football teams from other areas in London for a friendly footy match, it has enabled these young people to build a rapport when otherwise their paths wouldn’t have been possible to cross.  Jamila Jana, lead youth worker at Sands End said “Our aim is to highlight that post code issues within the younger generation should not prevent young people from engaging together because of where they live, but that they can come together on neutral ground, have fun and be safe”.


Jamal spent over two hours with the young people, joining in with their activities and getting to know some of the project leads.  The recording will be released on SBTV, UK Youth and Starbucks Youth Action early next week.


Two groups from different areas have now joined voices to enter a local football league and their success is on the rise with two solid wins under their belt.  One of the project leads, Kai has also just been offered a two year scholarship with Cheltenham FC – an incredible result.  From a small amount of funding and through the hard work and dedication of the workers and the enthusiasm of these young people,  young people at Sands End Youth Club have made a positive change in their lives and the lives of others.


Have you got a great social action idea? Apply for funding NOW!


We are working in partnership with Starbucks to provide support and funding to help under-25 year olds not in employment or education to bring their social action project to life. Whether is is setting up a boxing club in East London, providing gift bags for children in hospital in Hampshire or introducing bee-hives to an inner-city park in Manchester, we're committed to supporting young people who want to make things better for their community. To see if you are eligible for up to £1000 to help with your project please click her

    Jamila Jana - Sands End Youth Club

    "The thanks is to UK Youth and Starbucks Youth Action, without this programme this would not have been possible so thank you very much. I have no words to describe how grateful I am for the opportunity this has provided my young people."

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